The Journey
The Mindfold mask was designed by artist Alex Grey in 1978 to facilitate the journey within and to allow you to meditate, sleep or relax in total darkness.
In the early 1980s, Tom Russin obtained the rights to Mindfold with the idea to having a hobby after he retired from teaching.
“My wife questioned my sanity, but I saw the potential of the mask.” Tom said.
The search for the right covering material, a softer foam, and the right glue took years. He did not stop there. He continued to fine-tune and improve the Mindfold mask. As new technology in plastics and foam came out, he tested and incorporated them — even to the point of performing outdoor trials in the hot Arizona sun to see if the plastic would hold up to the elements for his sports and training customers.
Tom worked tirelessly to develop a loyal following for Mindfold over the next 30+ years — giving everyone the personal touch and a smile (and a story or two). Long before Google and email, he began the slow process of identifying and reaching out to companies who might be interested in purchasing his mask. He enlisted his family and friends to manufacture the masks in his Tucson home and slowly he built a business. Tom loved to talk to his customers and hear how they used the mask.
It has gone from a simple idea to a worldwide product; never losing its small company feel and personal touch. Even as the business grew, he always called it his “hobby” and was proud of what he had built. Tom was involved in the business up until his 92nd birthday when he turned over the keys to his daughter, Peggy.
Over 40 years later, it has helped thousands of people relax, find headache relief, train, travel and explore their senses. Today, Mindfold is personally run by his daughter Peggy — in her retirement.
“We are dedicated to quality and exceptional customer service.”
One of Dad’s key concerns had always been the quality of the materials used in the Mindfold mask. He spent years reviewing foam quality, assessing plastic light conveyance, and finding glue that was safe for use by his customers. We believe he succeeded.
I have been involved in Mindfold since the day my dad acquired the company over 40 years ago and I watched him grow the company. After finishing my career, I became more involved and eventually inherited the company. I want to continue his commitment to sourcing the best materials for a comfortable and effective blackout mask and providing exceptional customer service. We have a small but dedicated team in Durango, CO and we enjoy being a family business.
Going forward I am excited to introduce our new designs and custom work so that Mindfolds are more accessible to people throughout the world.
– Peggy Russin
Cooper- The Original Zendog
Meet Our Mascot
Cooper was the most gentle, goofy, happy and lovable Labrador that found his way into our lives back around 2007 when he needed a new home. We were inseparable! Jo started drawing him as he was the ultimate in chill and relaxed dog. A real Zendog! The Zendog illustration would brighten everyone’s day on holiday cards, t-shirts, and all kinds of gifts for family and friends. We are proud to have him now on our Mindfold journey. Hopefully he will bring some smiles to your face and joy to your heart on your mindfulness and relaxation journey.
